What is SEO, exactly?
Definitely not witchcraft as some companies would have you believe. Put simply, SEO is the act of tailoring your website to what each search engine likes in a website – resulting in higher positions when the search engines decides where to put everyone for a particular search.
This is achieved via two methods. ‘On-site’ SEO, working behind the scenes on your website, and ‘off-site’ SEO, building the credibility and authority of your company elsewhere on the web such as Facebook, Instagram and Twitter.
We carry out SEO which heavily alligns with Google’s criteria, but your rankings will improve across the board on search engines such as Google, Bing, Yahoo, MSN, and AOL.
There’s no magic, trickery, or shady practices here, just clever, effective optimisation.